Field Logistics’© goal is to create the ultimate research experience. We function as a full-service marketing consultancy specializing in both qualitative and quantitative research. Our highly experienced team of research professionals is dedicated to creating and executing specialized research projects in order to uncover consumer attitude and behavior towards products and/or brands. We firmly believe that an intimate and genuine understanding of consumers is a necessity to successful marketing. Our ultimate objective is to introduce or reintroduce our clients to their consumers in order to help our clients reposition their concept, product, brand, etc., to better fit within the market place.
Through various research methods, we assist clients in evaluating consumer satisfaction, validating new products or concepts, and gauging consumer perception of a company, brand or its products. Our team uses qualitative and quantitative research in a dynamic, iterative way, not only to find out what people think, but also to suggest alternatives to the way their clients think about and approach research. We work closely with respondents to diagnose their attitudes and understand how our client can most effectively drive consideration of a brand and impact behavior.
Functioning as strategists as well as researchers, our team members answer questions and also specialize in translating those answers into actionable implications and recommendations. We are comprised of expert project managers and writers who conduct qualitative project management across the US, Europe and Asia. This team of researchers is driven by the belief that a research study is only as good as its recruit. With over 25 years of research experience, Field Logistics© provides clients with screeners written by trained experts, day-to-day recruiting management and facility/location set up. Our team members have long standing relationships with facilities in the US, Europe and Asia and is well-versed in the art of coordinating multi-city and multi-national projects.
Who We Are
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Field Logistics offers both full-service and a la carte research packages. Some of our recent ventures include, but are not limited to, the following:
Strategy development
Positioning assessment and refinement
New product and name development
Package development
Brand revitalization and re-launch opportunities
Equity leveraging
Advertising development and evaluation
Idea generation
Website development
Usability testing
Ethnographic and observational research
Providing strategy and research support to agencies during major new business pitches